č. | Autor | Název | Vydavatel, rok | ISBN | Kusů |
1 |
Pelsmacker, Patrick de, |
Advertising in new formats and media : current research and implications for marketers / |
Emerald,, 2016 |
978-1-78560-313-6 |
1 |
2 |
Scheider, Willy |
Arbeitsbuch Marketing-Management und Käuferverhalten |
Oldenbourg, 2012 |
978-3486713220 |
1 |
3 |
Kisholoy, Roy |
Case Studies for Marketing Students |
CreateSpace Independent, 2016 |
978-1532931468 |
3 |
4 |
Venkatesan, Rajkumar |
Cutting Edge Marketing Analytics |
Pearson FT Press, 2014 |
978-0133552522 |
2 |
5 |
Pepels, Werner, |
Fallstudien zum Marketing / |
Kiehl,, 2015 |
978-3-470-66241-1 |
2 |
6 |
Meffert, Heribert |
Marketing Arbeitsbuch |
Springer Gabler, 2013 |
978-3834934475 |
2 |
7 |
Kotler, Philip |
Marketing management |
Pearson, 2015 |
978-9332557185 |
2 |
8 |
Bums, Alvin C. |
Marketing research |
Pearson, 2016 |
978-9332584679 |
5 |
9 |
Hyman, Michael R. |
Marketing research kit for dummies / |
Wiley Publishing INC.,, 2010 |
978-0-470-52068-0 |
2 |
10 |
Kotler, Philip, |
Marketing 4.0 : moving from traditional to digital / |
Wiley,, 2017 |
978-1-119-34120-8 |
2 |
11 |
Bruhn, Manfred |
Marketing-Grundlagen für Studium und Praxis |
Springer Gabler, 2016 |
978-3-658-09803-2 |
2 |
12 |
Schnettler, Josef |
Marketingkompetenz |
Cornelsen, 2015 |
978-3064512184 |
2 |
13 |
Kotler, Philip |
Marketing-management: konzepte-instrumente-unternehmensfallstudien |
Pearson, 2017 |
978-3868942798 |
2 |
14 |
Bruhn, Manfred |
Marketingübungen |
Springer Gabler, 2016 |
978-3658096762 |
3 |
15 |
Coplien, James O. |
Organizational patterns of agile software development / |
Pearson/Prentice Hall,, 2005 |
0-13-146740-9 |
1 |
16 |
Creswell, John W. |
Research Design |
SAGE, 2013 |
978-1452226101 |
2 |
17 |
Moutinho, Luiz, |
Worldwide casebook in marketing management / |
World Scientific,, 2016 |
978-981-4689-60-1 |
2 |
18 |
Schnettler, Josef |
34 Fallbeispiele : Werbung und Kommunikation / |
Cornelsen,, 2010 |
978-3-589-23822-4 |
2 |